VLN, a groundbreaking player in the tobacco industry, is taking a pioneering approach with its Very Low Nicotine cigarettes. Committed to providing alternatives for smokers looking to reduce nicotine intake, VLN is reshaping the landscape of smoking products with a focus on consumer choice.

Working with Colangelo, 24fps Productions produced and directed a series of commercials and radio spots to support the launch of their revolutionary new product. To bring VLN’s vision to life, we employed cutting-edge virtual production techniques, including Unreal Engine, to create visually stunning and immersive content that stands out in the advertising landscape.