Developed the brand identity, messaging, story, and marketing vertical, for first of its kind underwater smartphone housing.
Developed the brand identity, messaging, story, and marketing vertical, for first of its kind underwater smartphone housing.
Deliverables included:
• Marketing plan – launching into existing product category with competitors
• Kickstarter video
• Product identity (logo, bylines, etc.)
• Initial Shopify based e-commerce site for all sales
• All printed marketing materials
• Product photography (catalog and editorial)
• Casting
• Producing two trade show launches: the Divers Equipment and Marketing Association (DEMA) show in Orlando, and Boot Düsseldorf, in Düsseldorf, Germany. Each show included the compete end-to-end production services of the trade show including facilitation, staffing, marketing, POS (Point Of Sale) system development, modular booth design, PR, all visual materials, press, etc.
• Worked with management team to refine financial pitch deck for first round of investing
• Developed reseller relationships and agreements for worldwide channel-based retail, and online sales
ValsTech
Lumos Imagery
Branded Content | Product Launch