Developed the brand identity, messaging, story, and marketing vertical, for first of its kind underwater smartphone housing.

Deliverables included:
• Marketing plan – launching into existing product category with competitors
• Kickstarter video
• Product identity (logo, bylines, etc.)
• Initial Shopify based e-commerce site for all sales
• All printed marketing materials
• Product photography (catalog and editorial)
• Casting
• Producing two trade show launches: the Divers Equipment and Marketing Association (DEMA) show in Orlando, and Boot Düsseldorf, in Düsseldorf, Germany. Each show included the compete end-to-end production services of the trade show including facilitation, staffing, marketing, POS (Point Of Sale) system development, modular booth design, PR, all visual materials, press, etc.
• Worked with management team to refine financial pitch deck for first round of investing
• Developed reseller relationships and agreements for worldwide channel-based retail, and online sales