For the adult consumer who is all about showing off and having fun with friends, we transformed Kayak from a boat to a tool that can help move you from one adventure to the next. The Dip of Champions platform fueled challenge and inspiration and showed adult consumers how to be a Champion in the sport of life. Cornerstones of this activation are a series of Kayak Hacks, flexible lifestyle hack content with a dose of humor, and the Kayak Games, larger-than-life competitions set to crown the first official Kayak Champion.

KAYAK GAMES
Intros
Lawn Pong
Big Lip Bowling
Paintball Shootout
Fat Lip Challenge
Blazin’ Turkey Wing
Power Hitter
Power Hitter
Dip Run Restock Race
The crowning of the Champion

KAYAK HACKS
Intros
Meat, Fire, Flavor
Poolify Your Truck
Championship Belt
Disc Slam
Cn Holster
Dippy Holidays
Put Dip in your Dip

From a production standpoint, this project involved, multiple casting sessions, in-studio, and remote location shooting, and a comprehensive editorial involving over 200 cuts.

Working with Colangelo, Thomas Strodel, from 24fps Productions directed and produced this series of videos for Kayak.