Created a comprehensive video strategy for Fine Cooking, one of Taunton Press’s premiere publications.

The engagement comprised of:

• Discovery phase, including; existing collateral inventory and ROI performance assessment;
• KPI and SWOT analysis, SEO and Social performance audit;
• Television series contract analysis;
• over 20 hours of internal and external interviews;
• and a Solutions phase with the development of more than 15 custom solutions including a shift to content focus, branding, OTT, and an initial 12 Editorial Franchises.