To show how effective :10 seconds of Facebook video can be for ad recall, we’re helped Momentum Worldwide create an animated video for the Facebook Upfront, “Total Ad Recall” game.

The game uses an oversized phone mimicking the speed in which someone scrolls through their newsfeed. scrolling through 3-5 different ads, guests were asked which brands they saw, proving the recall power of the facebook video format.

The animation was created in a super-sized 4K, posted in a vertical format, emulating the footprint of a smartphone.