What kind of storyteller are you? In this video spot we created for Momentum Worldwide’s Facebook Upfronts, we turn a street into a showcase of the special items included inside the Story Kit… a curated box of items aimed at helping Facebook videographers become better storytellers.

The shoot included original animation, and set-ups for three types of storytellers: a “lifestylist,” a “narrator,” and a “maker” done in a “Mannequin Challenge” style.